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Lead by Kevin Dewalt
Hi, I’m Kevin Dewalt. I’d like to teach you how to do Helpful Marketing™ - a strategy I created for winning customers worldwide by helping them solve problems through content & conversations.
You probably like helping others … but never realized being helpul can create passionate customers. I’m growing my business by doing just that - helping customers solve problems through content & conversations.
Prove to customers that you are someone who helps them solve problems and you don't have to do marketing - they will find you.
Let me guess ... you need more customers, right?
Since 1999 I’ve helped thousands of entrepreneurs & small businesses get started and grow. Almost all business problems exist because the business doesn’t know enough potential customers.
If you’re a startup … you don’t know enough potential customers to do your Customer Development.
If you’re a service provider or freelancer … you don’t know enough potential customers to get more work.
If you’re a small business owner … you don’t know enough potential customers to expand.
Helpful Marketing is the solution - I’ve taught dozens of other businesses how to do it and I can teach you as well.
"Kevin has been one of the world’s leading advocates for Lean Startup from the very beginning. He has taught thousands of entrepreneurs and innovators how to create value and minimize waste - and he can help you as well."
"Finding customers is one of the biggest challenges every entrepreneur faces. Kevin’s Helpful Marketing strategy reinforces what I teach in Running Lean - listen to him and you’ll build the relationships with your customers that lead to better products and more value."
"Thank you so much Kevin for the sounding board, connection, validation, generosity and humor. By ANY definition, Kevin is an amazing coach. I felt an instant warmth, I learned a lot, and it just plain felt good to have someone to hear me out. You can't help but walk away from the exchange a better entrepreneur."
"Kevin is amazing! Have been lucky enough to listen to his speeches on lean methodology in Shanghai, get mentoring help from him in Dalian while in Chinaccelerator, and have a 1 on 1 with him in Beijing! He gives you real feedback, and forces you to focus on the customer development, which so many startups forget. Thanks Kevin!."
What you'll learn in this hands-on workshop
I will teach you how to meet new customers, get a bigger audience, and grow your business by helping people solve problems 1-on-1 and in your content.
Startups will build products that sell by getting a deeper understanding of customer problems.
Service providers will learn how to win new contracts and customers worldwide.
Small businesses will begin expanding their worldwide customer base.
How? By teaching you how to get customers to find you.
Imagine if customers…
Told everyone they know about you & your work.
Read your emails first.
Bought your products & services - just because you created them.
Told you their problems & what products to build.
Want to see how I teach entrepreneurs? Watch my keynote speech at the 2013 Lean Startup Conference
How we’ll get you new customers worldwide!
This is a workshop for do-ers and my goal is to give you skills you can use immediately. You will learn by working on your business. You will be helping each other and sharing your experiences.
You get instruction, course materials + $76 in bonus items
Instruction, group activities, and exercises.
Course materials, handouts, and checklists. Download a Sample
A 3-month subscription to SoHelpful, my product for helping others. (a $27 value)
Free copy of my book, Helpful Marketing, when released in late 2014. (a $49 value)
Part 1 (9:00 – 10:30)
Generate your target persona
I’ll teach you to create your target persona - a representation of your typical customer - and how to use it to bring focus to all of your Helpful Marketing.
- Create your target persona
- Identify your target's major problems
- Learn how your target views you
- Learn how to find people who are your target persona
[Break & Discussions]
Part 2 (11:00 – 12:30)
Create your helpful content strategy
Most entrepreneurs give up on blogging or creating content because they think it takes too much time, they don't know what to create, or they cannot get people to read it. I'll teach you how to create helpful content that will build your audience and sell in less time than you thought possible.
- How to reach thousands of customers in your writing.
- The top mistakes to avoid.
- How to write content that sells you & your work.
- Create an outline for your first piece of content.
Lunch (12:45 – 1:15)
Lecture: How to grow you business by helping others
You eat - I talk. I'll tell what what I've learned about how successful entreprerneurs are getting customer love - and money. I’ll share my personal story of how I built my worldwide brand and reputation helping entrepreneurs one-on-one online and show you how you can do the same.
Part 3 (1:30 – 3:00)
Create your SoHelpful profile & prepare to help people
You will create your profile on SoHelpful, setup your schedule and develop your marketing strategy to grow by helping others.
- Create your SoHelpful profile, schedule.
- What to talk about, how to create the most value.
- Fun role playing exercises.
[Break & Discussions]
Part 4 (3:30 - 5:00)
Implementing your Helpful Marketing strategy end-to-end
Finally we’ll wrap up the workshop by putting together your end-to-end Helpful Marketing strategy and talk about ways to both build better content and get more calls from prospective customers.
- How to write popular content based on what you learn helping people
- How to integrate being helpful into all of your marketing efforts
- How to write content that gets you more customer calls
- Role playing excerises
Kevin Dewalt training entrepreneurs with Steve Blank in Beijing, China, 2013.
100% Money-back guarantee
If I don’t deliver on my promise to give you powerful tools for building deep new customer relations I’ll refund your ticket.
I've never heard of Helpful Marketing - who is doing this?
I developed this strategy based on what successful startups & entrepreneurs are doing. The best example is Gary Vaynerchuk as I've discussed here. Other great examples are KissMetrics and Customer.io - these companies will form the case studies we use in the workshop.
How does Helpful Marketing fit in with Lean Startup/Customer Development strategies taught by Eric Ries, Steve Blank, or Ash Maurya?
I have helped thousands of entrepreneurs worldwide apply these strategies and helped the US National Science Foundation rollout the iCorps program with Steve Blank at Stanford. The #1 challenge entrepreneurs have with these strategies is finding enough customers to do Customer Development - in this workshop I will show you how.
Does this work outside of Silicon Valley?
Absolutely - I live in Beijing, China and use Helpful Marketing strategies to meet customers worldwide. Most entrepreneurs I help live outside of major startup hubs like San Francisco or New York.
I am not a marketing or sales professional. Is this for me?
This workshop is even more applicable for you. I am a programmer who had to learn how to do this - not a marketing or sales professional. With Helpful Marketing you will spend your time helping people - not trying to sell them stuff. But they will buy from you because they trust you to solve their problems.
I don't have a marketing budget - or a lot of time. Can I really do this?
Me neither - my life is as busy as yours and I spend 0 dollars on advertising. I use every strategy on my own business. Unfortunately I've wasted lots of time doing things the wrong way - I'll teach you how to avoid these pitfalls.
I want to start a company but haven't started yet. Is this too advanced for me?
No, it is not too advanced - and we will help you pick the right company idea for you. The exercises we go through will teach you about yourself and help you identify the opportunities to give you the most value.
Where is the workshop taking place?
The Peter Kiewit Institute, 1110 S. 67th Street, Room 158, Omaha 68182